In a multi-branded consumer company, the Market Research Manager leads a staff of market research analysts who get assigned to various market segments where the company’s brands are or will be marketed. The manager summarizes the research information from any of its markets, determines trends and their implications to products and prepares recommendations for product managers to better penetrate these markets. The market research manager may also subcontract to 3rd party resources the task of surveying the markets, assisting in the data interpretation and prognosticating on their implications.
Sample Marketing Director CV Template
Abigail C. Pierce
Holborn St., London
Phone: 020-6457-8899
Objective
To work as a market research manager for a large multinational or global company
Professional Experience
1998 – Present: Manager, Market Research, British Airways, Heathrow
- Manage a marketing staff of research analysts in conducting polls and surveys on product performance in various markets as directed
- Contact and subcontract market research in remote areas to 3rd party research service firms.
- Design, develop and implement research methodologies and frameworks to gather market demographics and psychographics in the most cost effective manner.
- Conduct inflight or ground service surveys as well as online research to gather general and specific market perception of the airline services across its first, business and economy class markets.
Skills
- Extensive experience in statistical research work for service companies.
- Excellent management, organizing, interpersonal and communication skills
Achievements
Cited by management for excellent market studies that allowed successful penetration into new markets
Education
2000 – 2002: MBA, Trinity College, Oxford
1994 – 1998: BS Statistics, University of London-Royal Holloway, Surrey
References
To be furnished upon request